Fully committed and decisive professional with solid experience in content writing, editing, SEO, keyword research, and brand development within the PR, Retail, and E-commerce industries.
Skilled in Microsoft Word, Excel, Canva, WordPress, Salesforce, HubSpot, and myriad social media platforms.

SENIOR PRODUCT COPYWRITER
Arhaus, Boston Heights, OH
May 2022 – Present

• Elevate the Arhaus brand with clear, engaging copy that informs and inspires our customers.
• Master and uphold the Arhaus brand voice on Arhaus.com and other general marketing projects.
• Collaborate with art directors and the e-commerce team to brainstorm and develop campaign creative output.
• Lead the creation of future product copy by working closely with members of the Product Development Teams.
• Assist in revitalizing the voice of existing online product copy, including auditing, and editing copy across a variety of categories.
• Assist with proofreading catalogs throughout the year.
• Manage multiple projects and deliverables simultaneously, while maintaining accountability for overall quality of creative work.
• Present my work and participate in reviews with a range of stakeholders across the organization.

DIGITAL COPYWRITER
GOJA, LLC, Miami, FL (Remote)
November 2021 – May 2022

• Create action-driving product copy and persuasive content that resonates with each of GOJA’s brands and their target audiences.
• Create brand voices and tones for each of GOJA’s 29 brands.
• Optimize listing content on Amazon.com by combining keyword strategy, product features, and benefits into copy to increase search rankings and conversions.
• Assist in developing website and social media content as needed.
• Stay up to date with e-commerce trends to execute sharp copy for multiple product categories and products.
• Create and proofread all departmental copy.
• Collaborate with other members of GOJA's creative team to deliver great work that meets project requirements and timelines.

AMAZON CONTENT STRATEGIST II
Marketplace Strategy/Code3, Cleveland, Ohio
August 2019 – November 2021

• Create product titles, bullet points, and descriptions for top brands on Amazon and other online retailers.
• Create a complete analysis on products and competitors for content audits and product insights.
• Optimize content for search engines by researching, writing, revising, and proofreading copy.
• Combine keyword strategy, product features, and benefits into copy that will help a product to rank higher and convert more often on Amazon.com.
• Collaborate with the Amazon strategists and design team to optimize our client's products to increase visibility, profitability, and to maintain consistency amongst product display pages.
• Run A/B testing on eligible listings and make strategic decisions on how to effectively optimize listings according to the data collected.
• Spearheaded collaboration with our advertising team to write optimized ad campaign headlines.

DIRECTOR OF GUEST APPRECIATION/KEY LEADER
GrooveRyde, Cleveland, Ohio
October 2019 – December 2020

• Fulfilled all retail clerk duties for the local fitness boutique including greeting and signing in guests, cleaning the studios, and creating an upbeat and positive experience for anyone who entered the studios.
• Assisted the Director of Operations in overseeing daily business activities at two studio locations.
• Helped manage studio resources and inventory.
• Helped develop and implement an operational daily shift plan to ensure that shift procedures were carried out properly.
• Assisted in evaluating organizational efficiency and consistency.
• Developed ideas to increase guest retention and recognition.
• Became proficient in Mindbody software to help run business reports in addition to using the platform for daily operational/fitness class needs.

SENIOR CUSTOMER CONTENT SPECIALIST
​PR Newswire, a Cision company, Cleveland, Ohio
November 2013 – August 2019

• Format and edit press releases to be distributed via wire service and online news outlets.
• Co-led an intensive SEO Certification course to help colleagues learn the best practices and functionality of SEO to counsel clients on press release formatting and SEO.
• Act as a liaison with Cision’s Product Management Team to improve a Cision Roundup product. Lead a Cision Round-up team by creating quarterly schedules and updating information on SharePoint.
• Actively engage with Cision’s audience and expand our network of followers through curating the Twitter handle @PRNpets.
• Compose and distribute posts on Beyond Byline’s Media Insider weekly blog.
• Experience in creating artwork in Canva.
• Basic knowledge of HTML/CSS from completing an HTML certification class provided by PR Newswire.
• Foster a positive and interactive learning/work environment by co-leading tables training for new employees.
• Create fun and collaborative sales contests to assist my team in meeting our monthly sales goals.
• Engage as a member or participant in various employee committees and events that help contribute to the workflow and company culture.

COMMUNICATIONS DIRECTOR
Toledo Area Ministries, Toledo, Ohio
August 2010 – November 2013

• Work with the Ministries' ten core programs and their appropriate Directors for their specific messaging, promotion, and partnership needs.
• Launched and maintained Toledo Area Ministries’ social networking page.
• Redesigned and maintained the company’s website.
• Created all informative literature in electronic and print media; experience and knowledge writing with Associated Press (AP) style.
• Created all fundraising and informational mailings which included writing our annual year-end letter.
• Wrote and released all press information and organized press events.
• Compiled, created, and printed the company’s annual report.
• Oversaw the organization’s weekly E-newsletter which included writing, updating, and evaluating its effectiveness.
• Assisted in the planning and execution of fundraising and other events.
• Served as a staff representative for the Board of Trustees.
• Developed new orientation guidelines and help manage orientation procedures.
• Centralized and updated all human resource functions.

Cision's Customer Content Services MVP Winner
July 2018

Was nominated and recognized by colleagues for embracing the Cision Values and leading by example for the month of July.

SEO Certification
December 2016

Was accepted to participate in the SEO Certification provided by PR Newswire and completed the certification in December of 2016.

HTML/CSS Certification
January 2015 – December 2015

Was accepted to participate in the HTML/CSS Certification provided by PR Newswire and completed the certification in December of 2015.

• Project Management Platforms: Asana and Monday
• Communication Platforms: Microsoft Teams, Slack, Google Suite, Salesforce, HubSpot, SharePoint, Mindbody, Hootsuite
• Copy and Creative Creation: Microsoft Word, Excel, WordPress, Canva, Adobe, PowerPoint
• Keyword Research Platforms: Jungle Scout, Helium10, MerchantWords

International Media Seminars
Paris, France
March 2010

Studied the importance and roles of international media and journalism in Paris, France and networked with European media representatives.

BACHELOR OF ARTS, COMMUNICATIONS
Focus in Promotions and Advertising
Bowling Green State University, Bowling Green, Ohio
May 2010